Hida Toyama Ishikawa Tourism Association(Hietsuno)

Gero City

Gero Onsen

A natural hot spring counted amongst one of Japan's three famous onsen.

Suzu City

Noto Hanto Quasi-National Park, Mitsuke-jima Island

With its match-making bell, and light-ups at night, this is a lovers' paradise!

Gifu Prefecture

Hida Beef

This brand-name beef is characterized by its melt-in-your-mouth tenderness and rich flavor.

Hida City

Furukawa Festival

This festival unfurls like a magnificent historical picture scroll, and is registered as an Intangible Cultural Heritage by UNESCO.

  • 高山古い町並"
  • チューリップフェア
  • 新穂高ロープウェイ
  • 高山市
  • 相倉の四季_冬
  • 高岡市_大仏

What’s Hietsuno?

Hietsuno is a beautiful area of Japan with many sights to see. Located almost in the center of Japan's main island, the area was once composed of three separate cities and villages—Hida, Etchu, and Noto—from which Hietsuno gets its name, using the first Chinese character from each name. With its variety of festivals and events, to its local food sourced from land and sea, beautiful vistas, and unique historical sites and cultural facilities, Hietsuno attracts many visitors through the year. Access via highway and shinkansen has improved dramatically, making it much easier to visit. Why not make your visit to Hietsuno?

Recommended routes


See pamphlets about the cities and towns of the Hietsuno sightseeing area. Inside, you'll find more detailed information about how to enjoy each area. Take a look!



HIDATAKAYAMA Which do you like better?


Madoiwa Rock at Sosogi Coast


Toyama West 6 cities