Hida Toyama Ishikawa Tourism Association(Hietsuno)

Shirakawa Village

Mt. Haku, one of Japan's Three Holy Mountains, and Lake Hakusui

A glittering, secluded place of emerald green.

Hida City

Furukawa Festival

This festival unfurls like a magnificent historical picture scroll, and is registered as an Intangible Cultural Heritage by UNESCO.

Oyabe City

Tsuzawa Yotaka Andon Festival

Experience the thrill as these large festival floats painted with images of warriors are crashed into one another!

Nanao City

Notojima Bridge

A trip to Notojima Island begins with the view crossing over this bridge.

  • 高山古い町並"
  • チューリップフェア
  • 新穂高ロープウェイ
  • 高山市
  • 相倉の四季_冬
  • 高岡市_大仏

What's Hietsuno?

Hietsuno is a beautiful area of Japan with many sights to see. Located almost in the center of Japan's main island, the area was once composed of three separate cities and villages—Hida, Etchu, and Noto—from which Hietsuno gets its name, using the first Chinese character from each name.
With its variety of festivals and events, to its local food sourced from land and sea, beautiful vistas, and unique historical sites and cultural facilities, Hietsuno attracts many visitors through the year.
Access via highway and shinkansen has improved dramatically, making it much easier to visit. Why not make your visit to Hietsuno?

Recommended routes


See pamphlets about the cities and towns of the Hietsuno sightseeing area.
Inside, you'll find more detailed information about how to enjoy each area.
Take a look!



HIDATAKAYAMA Which do you like better?


Toyama West 6 cities


Madoiwa Rock at Sosogi Coast