Hietsuno(Hida Etchu Noto Economic Tourism Association)

Ishikawa Prefecture


Wajima-nuri Laquerware


This traditional Japanese craft is known for its durable beauty.

Imizu City


The beautiful scenery of a harbor town


A beautiful port town referred to as the Venice of Japan.

Takaoka City


Amaharashi Coast Quasi-National Park


This land of reefs, white sand, and green pines features a view of the Tateyama Mountain Range across Toyama Bay.

Oyabe City


Tsuzawa Yotaka Andon Festival


Experience the thrill as these large festival floats painted with images of warriors are crashed into one another!

  • 高山古い町並"
  • チューリップフェア
  • 新穂高ロープウェイ
  • 高山市
  • 相倉の四季_冬
  • 高岡市_大仏

What's Hietsuno?

Hietsuno is a beautiful area of Japan with many sights to see. Located almost in the center of Japan's main island, the area was once composed of three separate cities and villages—Hida, Etchu, and Noto—from which Hietsuno gets its name, using the first Chinese character from each name.
With its variety of festivals and events, to its local food sourced from land and sea, beautiful vistas, and unique historical sites and cultural facilities, Hietsuno attracts many visitors through the year.
Access via highway and shinkansen has improved dramatically, making it much easier to visit. Why not make your visit to Hietsuno?

Recommended routes

Pamphlets

See pamphlets about the cities and towns of the Hietsuno sightseeing area.
Inside, you'll find more detailed information about how to enjoy each area.
Take a look!