Hietsuno(Hida Etchu Noto Economic Tourism Association)

Himi City

The freshest catch

Enjoy the morning's catch, brought in fresh from the fishing harbor.

Hida City

Hida Furukawa Festival

This festival unfurls like a magnificent historical picture scroll, and is registered as an Intangible Cultural Heritage by UNESCO.

Hakui City

Chirihama Nagisa Driveway

The only coastline driveway in Japan where you can drive on the beach.

Toyama Prefecture


Treasure of Seafood Seasonally fresh local sushi from Toyama Bay.

  • 高山古い町並"
  • チューリップフェア
  • 新穂高ロープウェイ
  • 高山市
  • 相倉の四季_冬
  • 高岡市_大仏

What's Hietsuno?

Hietsuno is a beautiful area of Japan with many sights to see. Located almost in the center of Japan's main island, the area was once composed of three separate cities and villages—Hida, Etchu, and Noto—from which Hietsuno gets its name, using the first Chinese character from each name.
With its variety of festivals and events, to its local food sourced from land and sea, beautiful vistas, and unique historical sites and cultural facilities, Hietsuno attracts many visitors through the year.
Access via highway and shinkansen has improved dramatically, making it much easier to visit. Why not make your visit to Hietsuno?

Recommended routes


See pamphlets about the cities and towns of the Hietsuno sightseeing area.
Inside, you'll find more detailed information about how to enjoy each area.
Take a look!