Hida Toyama Ishikawa Tourism Association(Hietsuno)

Hida City

Furukawa Festival

This festival unfurls like a magnificent historical picture scroll, and is registered as an Intangible Cultural Heritage by UNESCO.

Takayama City

A village of homes with traditional thatched roofs

Experience an old-time tranquility and new wonder in these traditional homes.

Tonami City

Tonami Tulip Fair

The greatest in Japan! See 3million tulips in bloom at this festival.

Nanto City

World Heritage Site Gokayama

The nostalgic scenery of old Japanese folktales.

  • 高山古い町並"
  • チューリップフェア
  • 新穂高ロープウェイ
  • 高山市
  • 相倉の四季_冬
  • 高岡市_大仏

What's Hietsuno?

Hietsuno is a beautiful area of Japan with many sights to see. Located almost in the center of Japan's main island, the area was once composed of three separate cities and villages—Hida, Etchu, and Noto—from which Hietsuno gets its name, using the first Chinese character from each name.
With its variety of festivals and events, to its local food sourced from land and sea, beautiful vistas, and unique historical sites and cultural facilities, Hietsuno attracts many visitors through the year.
Access via highway and shinkansen has improved dramatically, making it much easier to visit. Why not make your visit to Hietsuno?

Recommended routes


See pamphlets about the cities and towns of the Hietsuno sightseeing area.
Inside, you'll find more detailed information about how to enjoy each area.
Take a look!



HIDATAKAYAMA Which do you like better?


Toyama West 6 cities


Madoiwa Rock at Sosogi Coast